News ArticleHero MotoCorp Unveils New Premium Motorcycles and Launches VIDA in Europe at EICMA 2026 Anniversary
Celebrates 25 years with XPulse 450 adventure bike, Harley-Davidson X350T, VIDA's European delivery start, and Novus Labs innovation hub launch
Hero MotoCorp marks 25 consecutive years in global leadership by unveiling its next-generation premium motorcycle portfolio including the XPulse 450 and Harley-Davidson X350T, launching VIDA's European operations with vehicle deliveries, and introducing Novus Labs innovation hub at EICMA 2026.
Hero MotoCorp Limited
New Ventures
Hero MotoCorp commemorated 25 years of global leadership at EICMA 2026 by unveiling a next-generation premium motorcycle portfolio featuring the XPulse 450 adventure flagship and Harley-Davidson X350T, beginning VIDA's vehicle deliveries across ten European markets, and launching Novus Labs, its dedicated future mobility innovation hub.
The XPulse 450 is Hero MotoCorp's most powerful adventure motorcycle, featuring a 421 cc liquid-cooled engine producing 34.3 kW at 9100 rpm and 38 Nm torque, with advanced technology such as Android Auto and Apple CarPlay integration and fully adjustable suspension optimized for road and off-road riding.
Harley-Davidson X350T expands Hero’s premium street motorcycle lineup, with a 350 cc air-oil cooled engine, best-in-class USD suspension, switchable ABS and traction control, designed primarily for the Indian market and compliant with BS6 OBD2P2 standards.
Hero introduced two concept motorcycles—the Scrambler Concept blending adventure and urban styling, and a Classic Concept reflecting Indian artistic heritage—demonstrating future premium portfolio directions.
VIDA, supported by partner Elektrorider, commenced operations and customer deliveries across ten European countries, offering electric vehicles like the VIDA VX2 urban scooter with a 140 km range and VIDA DIRT.E K3 adaptive off-roader designed for young riders, with retail presence in six markets.
Novus Labs was launched as Hero MotoCorp’s innovation hub focused on future mobility, exploring and developing new solutions and prototypes that will integrate with Hero’s global offerings, including the award-winning NEX range prototypes revealed at EICMA 2026.
Highlights
- Hero MotoCorp marks 25 years of uninterrupted global leadership in motorcycle manufacturing.
- XPulse 450 adventure bike powered by a 421 cc engine with Android Auto and Apple CarPlay technology unveiled.
- Harley-Davidson X350T motorcycle designed for Indian market compliance and rider preferences.
- VIDA launches direct-to-consumer electric vehicle deliveries across 10 European countries with urban and off-road models.
- Introduction of Novus Labs innovation hub for developing future-ready mobility solutions and prototypes.
Key Data Snapshot
What happened
- Hero MotoCorp celebrated its 25th consecutive year of global leadership at EICMA 2026 with multiple product and operational announcements.
- Unveiled new premium motorcycle models including the XPulse 450 adventure flagship and the Harley-Davidson X350T, expanding its global premium portfolio.
- VIDA, Hero’s electric mobility brand, initiated vehicle deliveries across 10 European countries.
- Launched Novus Labs, an innovation hub dedicated to exploring future mobility solutions and developing prototypes.
Key details
- XPulse 450 features a 421 cc, liquid-cooled 4-valve DOHC engine delivering 34.3 kW power and 38 Nm torque with a 6-speed transmission including assist and slipper clutch.
- Harley-Davidson X350T offers a 350 cc air-oil cooled engine, best-in-class USD suspension and modern electronics like riding modes, switchable ABS, and traction control.
- VIDA’s direct-to-consumer sales model launches in 10 European countries with products including the urban-focused VIDA VX2 scooter and the adaptive VIDA DIRT.E K3 off-road bike for youth.
- VIDA vehicles retail in six European markets with extensive in-store availability and online home delivery options.
- Novus Labs focuses on innovation through exploration, experimentation, and execution, showcasing working prototypes such as the NEX 1 and NEX 2.
Operational performance
- VIDA achieved the milestone of starting customer deliveries in Europe, marking a significant step in Hero MotoCorp's global electric mobility strategy.
- The XPulse 450 model benefits from Hero MotoSports Team Rally inputs, underscoring the brand’s racing expertise applied to production bikes.
- The Harley-Davidson X350T is tailored to Indian road conditions and riders, highlighting a localized approach within global standards.
Strategic context
- Hero MotoCorp combines Indian engineering talent with global R&D in India and Germany to develop advanced mobility products.
- The company’s presence at EICMA 2026 signals its commitment to expanding premium and electric mobility solutions internationally.
- Novus Labs exemplifies Hero’s strategy to pioneer mobility innovations that transcend traditional motorcycle segments.
Highlights
- Hero MotoCorp marks 25 years of uninterrupted global leadership in motorcycle manufacturing.
- XPulse 450 adventure bike powered by a 421 cc engine with Android Auto and Apple CarPlay technology unveiled.
- Harley-Davidson X350T motorcycle designed for Indian market compliance and rider preferences.
- VIDA launches direct-to-consumer electric vehicle deliveries across 10 European countries with urban and off-road models.
- Introduction of Novus Labs innovation hub for developing future-ready mobility solutions and prototypes.
Source Information
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