News ArticleCoforge Launches BridgeCX to Deliver AI-Powered Real-Time Personalized Customer Experiences
New solution integrates Pega Customer Decision Hub with Mastercard Dynamic Yield to transform customer data into instant, intelligent digital engagements
Coforge Limited announces the launch of BridgeCX, a real-time customer engagement solution built on Pega Customer Decision Hub and integrated with Mastercard Dynamic Yield. BridgeCX enables enterprises to deliver hyper-personalized customer experiences by linking AI-driven decisioning with digital personalization to convert customer data into immediate personalized actions across digital channels.
Coforge Limited
New Ventures
Coforge Limited has launched BridgeCX, a next-generation customer engagement platform that leverages Pega Customer Decision Hub combined with Mastercard Dynamic Yield to provide real-time, hyper-personalized digital experiences for enterprises.
BridgeCX enables organizations to transform fragmented customer data signals into intelligent, 1:1 customer engagement by unifying data, analytics, and digital personalization across web and mobile channels.
The solution integrates Pega's AI-powered decisioning platform with Mastercard's Dynamic Yield engine to analyze customer intent and instantly deliver the optimal personalized experience at scale.
BridgeCX supports closed-loop adaptive learning, allowing marketers to continuously optimize customer interaction outcomes and maximize the value of existing marketing technology investments.
With over 18 years as a specialized Pega partner, Coforge combines deep industry expertise with robust AI-driven solution accelerators to serve sectors including banking, healthcare, insurance, and travel.
Highlights
- BridgeCX connects enterprise-grade AI decisioning with real-time digital execution using Pega Customer Decision Hub and Mastercard Dynamic Yield.
- It enables hyper-personalized experiences across multiple digital channels including web and mobile.
- BridgeCX creates a continuous intelligence loop that links customer insights directly to immediate actions in customer journeys.
- Coforge is a leading Pega implementation partner with over 115 Pega Lead System Architects and 2000+ certifications.
- BridgeCX aims to move enterprises from fragmented personalization to intelligent, decision-led customer engagement frameworks.
Key Data Snapshot
What happened
- Coforge Limited launched BridgeCX, a next-generation customer engagement solution.
- BridgeCX integrates Pega Customer Decision Hub's AI-powered decisioning with Mastercard Dynamic Yield's digital personalization engine to deliver real-time, hyper-personalized customer experiences.
- The solution bridges customer insights with execution to deliver the next-best action instantly across digital touchpoints.
Key details
- BridgeCX transforms fragmented personalization efforts into an integrated system combining data, analytics, and real-time personalization.
- It enables omnichannel customer interactions personalized across web, mobile, and digital channels with continuous adaptive learning.
- The platform maximizes marketing technology investments by linking intelligence with immediate action.
- Coforge leverages 18+ years as a specialized Pega partner with extensive certifications and solution accelerators.
- The new offering targets multiple industry sectors including banking, government, healthcare, insurance, manufacturing, and travel.
Strategic context
- BridgeCX addresses the challenge enterprises face in activating customer data signals into immediate digital engagement.
- By unifying decisioning and personalization, it supports AI-driven, context-aware customer journeys rather than fragmented approaches.
- Coforge positions BridgeCX as enabling enterprises to modernize customer engagement through smarter, faster, and more relevant interactions.
Background and context
- Coforge is an AI-native engineering services leader focused on delivering intelligent enterprise solutions.
- The company combines AI agents with a skilled workforce including AI-enabled delivery units and focuses on trusted, governed, and secure AI technologies.
- BridgeCX extends Coforge's expertise in Pega platform services that include implementation, delivery, and strategic consulting.
Highlights
- BridgeCX connects enterprise-grade AI decisioning with real-time digital execution using Pega Customer Decision Hub and Mastercard Dynamic Yield.
- It enables hyper-personalized experiences across multiple digital channels including web and mobile.
- BridgeCX creates a continuous intelligence loop that links customer insights directly to immediate actions in customer journeys.
- Coforge is a leading Pega implementation partner with over 115 Pega Lead System Architects and 2000+ certifications.
- BridgeCX aims to move enterprises from fragmented personalization to intelligent, decision-led customer engagement frameworks.
Disclosures
- SEBI (Listing Obligations & Disclosure Requirements) Regulations, 2015
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