News ArticleAllied Blenders and Distillers' ABD Maestro unveils Rangeela Jhatpat Jamun and Kala Khatta super-premium vodkas inspired by Indian street flavors
New Rangeela vodka variants debut in Maharashtra priced at ₹2,500 (750 ml) and ₹625 (180 ml), with expansion to Goa, Haryana, and Uttar Pradesh planned
ABD Maestro, a subsidiary of Allied Blenders and Distillers, has introduced two new super-premium vodka flavors, Rangeela Jhatpat Jamun and Kala Khatta, inspired by iconic Indian street flavors. These innovative vodka variants are crafted for complexity and balance and are available in Maharashtra with plans to expand to Goa, Haryana, and Uttar Pradesh.
Allied Blenders and Distillers Limited
New Ventures
ABD Maestro, the super-premium spirits subsidiary of Allied Blenders and Distillers Limited, has expanded its Rangeela Vodka lineup with two new Indian-flavored variants—Rangeela Jhatpat Jamun Vodka and Rangeela Kala Khatta Vodka—combining local street tastes with craft vodka production.
The two new vodka expressions are inspired by popular Indian street flavors, evoking tastes from jamun fruit and kala khatta gola stalls. Crafted for complex layered profiles, Jhatpat Jamun features garden mint, sweet-tart jamun, and a hint of chili heat while Kala Khatta offers zesty lemon, tangy tamarind, and chatpata flavor notes.
Co-founded by Bollywood actor Ranveer Singh, ABD Maestro aims to fuse pop culture energy with premium spirits innovation through these products. Both vodkas are triple distilled and platinum chill filtered to deliver super-premium quality.
Rangeela Jhatpat Jamun and Kala Khatta vodkas are currently available in Maharashtra in 750 ml bottles priced at ₹2,500 and 180 ml bottles priced at ₹625. The company intends to launch these products in Goa, Haryana, and Uttar Pradesh shortly.
Highlights
- ABD Maestro introduces Rangeela Jhatpat Jamun and Kala Khatta-flavored vodkas inspired by Indian street flavors.
- Both variants are triple distilled and platinum chill filtered for super-premium quality.
- Products currently launched in Maharashtra with plans to expand to Goa, Haryana, and Uttar Pradesh.
- 750 ml bottles priced at ₹2,500; 180 ml bottles priced at ₹625.
- Bollywood actor Ranveer Singh is co-founder and creative partner at ABD Maestro.
Key Data Snapshot
What happened
- ABD Maestro, a subsidiary of Allied Blenders and Distillers, released two new super-premium vodka flavors named Rangeela Jhatpat Jamun and Rangeela Kala Khatta.
- These flavors draw inspiration from popular Indian street taste profiles including jamun fruit and kala khatta gola.
- The new vodkas aim to blend fruitiness, spicy notes, cooling herbs, and heat to create complex taste layers.
- Availability started in Maharashtra with 750 ml and 180 ml bottles priced at ₹2,500 and ₹625 respectively, and plans for rollout in Goa, Haryana, and Uttar Pradesh.
Key details
- Rangeela Jhatpat Jamun features garden mint aroma, sweet-tart jamun flavor on the palate, and a chili warmth on the finish.
- Rangeela Kala Khatta opens with zesty lemon aroma and unfolds tangy tamarind and chatpata flavors reminiscent of the gola candy.
- Both vodkas are intended to be served chilled or mixed.
- Ranveer Singh, Bollywood actor, serves as co-founder and creative partner of ABD Maestro, influencing the brand's personality.
Strategic context
- The launch taps into rising consumer interest in local and familiar flavors within the premium spirits market.
- ABD Maestro positions the Rangeela line to cater to modern social occasions including home gatherings and casual bars.
- The introduction aligns with ABD’s focus on premiumization and innovation-led portfolio expansion in the spirits segment.
Background and context
- ABD Maestro Private Limited is the super-premium and luxury spirits subsidiary of Allied Blenders and Distillers Limited, a major Indian spirits company.
- The company’s portfolio includes several luxury whiskies, gins, and vodkas with celebrity co-founder Ranveer Singh.
- The Rangeela vodka brand highlights contemporary Indian flavors targeting discerning consumers.
Highlights
- ABD Maestro introduces Rangeela Jhatpat Jamun and Kala Khatta-flavored vodkas inspired by Indian street flavors.
- Both variants are triple distilled and platinum chill filtered for super-premium quality.
- Products currently launched in Maharashtra with plans to expand to Goa, Haryana, and Uttar Pradesh.
- 750 ml bottles priced at ₹2,500; 180 ml bottles priced at ₹625.
- Bollywood actor Ranveer Singh is co-founder and creative partner at ABD Maestro.
Disclosures
- Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015
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