News ArticleAllied Blenders and Distillers Records Highest Monthly Sales with Over 3.6 Million Cases in October 2026
Company achieves consecutive record-breaking sales months in September and October, driven by festive demand and expansion of millionaire brands to six
Allied Blenders and Distillers Limited (ABD) reported record-breaking monthly sales volumes exceeding 3.5 million cases in September 2026 and 3.6 million cases in October 2026. The strong demand across its portfolio, including flagship and newly reached millionaire brands, contributed to over 7 million cases sold in these two months, boosted by festive season consumption and international market growth.
Allied Blenders and Distillers Limited
General / Other
Allied Blenders and Distillers Limited announced it achieved its highest ever monthly sales volumes in September and October 2026, surpassing 3.5 million cases and 3.6 million cases respectively, driven in part by festive season demand and the growth of its flagship and premium brands.
The company reported four record-breaking monthly sales within seven months during the current financial year, with September and October being consecutive months of highest sales ever recorded.
The combined volume for September and October 2026 exceeded 7 million cases, reflecting strong and consistent demand across the company’s portfolio including flagship brands Officer’s Choice and ICONiQ White.
Officer’s Choice Brandy and Sumo Whisky recently attained millionaire brand status, adding to ABD’s total of six millionaire brands, indicating significant market acceptance especially in southern India’s mass premium segment.
The growth was widespread, contributing from various regions, including defence markets and international markets, supporting the company’s broad-based expansion strategy.
Highlights
- Allied Blenders and Distillers achieved over 3.5 million cases sold in September 2026 and over 3.6 million cases in October 2026.
- The two months combined crossed 7 million cases sold.
- Officer’s Choice Brandy joined the millionaire brands club with near double-digit market share in key southern states.
- Sumo Whisky also attained millionaire brand status in October 2026, strengthening ABD’s whisky portfolio.
- ABD now has six millionaire brands in its portfolio.
- Growth was supported by festive season demand, premiumisation, and wider market reach including international markets.
Key Data Snapshot
What happened
- Allied Blenders and Distillers reported its highest ever monthly sales in September and October 2026.
- September sales exceeded 3.5 million cases while October sales rose to over 3.6 million cases.
- The company set record monthly sales four times in seven months during the current financial year.
- Festive season demand played a significant role in boosting sales volumes during these months.
Key details
- Officer's Choice Brandy attained millionaire brand status with a near double-digit market share in southern India’s mass premium category.
- Sumo Whisky joined the millionaire brand club in October 2026, enhancing ABD’s whisky segment.
- Sales growth contributions came from across different regions, defence markets, and international markets.
- The company has expanded its premiumisation strategy and market reach to sustain volume momentum.
Background and context
- ABD is one of India’s leading spirits companies and the largest spirits exporter by volume, operating in 42 international markets.
- Its portfolio includes whisky, brandy, rum, vodka, and gin with flagship and millionaire brands such as Officer’s Choice and ICONiQ White.
- The company’s strong manufacturing footprint includes 41 units and a pan-India distribution network supporting scale and supply chain flexibility.
Highlights
- Allied Blenders and Distillers achieved over 3.5 million cases sold in September 2026 and over 3.6 million cases in October 2026.
- The two months combined crossed 7 million cases sold.
- Officer’s Choice Brandy joined the millionaire brands club with near double-digit market share in key southern states.
- Sumo Whisky also attained millionaire brand status in October 2026, strengthening ABD’s whisky portfolio.
- ABD now has six millionaire brands in its portfolio.
- Growth was supported by festive season demand, premiumisation, and wider market reach including international markets.
Disclosures
- Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015
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