News ArticleLemon Tree Hotels Rebrands Three Properties in Bengaluru and Hyderabad After Renovations
Electronics City and Gachibowli hotels elevated to Lemon Tree Premier; Red Fox Hitec City renamed Lemon Tree Hotel effective November 1, 2026
Lemon Tree Hotels Limited rebrands its Electronics City Bengaluru and Gachibowli Hyderabad hotels to Lemon Tree Premier, and Red Fox Hotel Hitec City Hyderabad to Lemon Tree Hotel, following renovation to enhance offerings and align brands with customer segments in major IT hubs.
Lemon Tree Hotels Limited
General / Other
Lemon Tree Hotels Limited has repositioned three hotels in Bengaluru and Hyderabad through renovation and rebranding to better align with market and guest expectations. Effective November 1, 2026, two hotels have been upgraded to the upscale Lemon Tree Premier brand, while a Hyderabad property was rebranded from Red Fox to Lemon Tree Hotel.
Lemon Tree Premier, Electronics City, Bengaluru now features 175 rooms and suites with dining options including Citrus Café, Slounge, and Republic of Noodles, plus facilities such as meeting rooms, a business centre, spa, fitness centre, and swimming pool.
Lemon Tree Premier, Gachibowli, Hyderabad offers 190 rooms and suites with similar dining and meeting facilities, located in Hyderabad's Financial District to serve corporate and technology customers.
Red Fox Hotel in Hitec City, Hyderabad has been renamed Lemon Tree Hotel and provides 121 rooms and suites, a café, conference room, business centre, and fitness centre, positioned to serve business travellers in the area.
This strategic repositioning enables Lemon Tree Hotels to differentiate its brand portfolio by product offering, service proposition, and target segments, focusing on upper upscale and upper midscale market tiers in key IT and commercial hubs.
Highlights
- Three hotels rebranded effective November 1, 2026, following renovations.
- Electronics City Bengaluru and Gachibowli Hyderabad properties upgraded to Lemon Tree Premier brand.
- Red Fox Hotel Hitec City Hyderabad rebranded as Lemon Tree Hotel.
- Properties offer enhanced amenities including meeting facilities, business centres, spas, fitness centres, and multiple dining options.
- Rebranding aligns hotel positioning with business traveller expectations in major technology hubs.
Key Data Snapshot
What happened
- Lemon Tree Hotels repositioned three hotels across Bengaluru and Hyderabad with new brand identities following renovation.
- The company upgraded two hotels to the Lemon Tree Premier brand and rebranded one hotel from Red Fox to Lemon Tree Hotel.
- This initiative aims to enhance offerings and better meet the needs of business travellers in key Indian IT and commercial hubs.
Key details
- Lemon Tree Premier, Electronics City, Bengaluru features 175 rooms and suites with multiple dining and leisure facilities.
- Lemon Tree Premier, Gachibowli, Hyderabad includes 190 rooms and offers similar facilities to serve corporate demand.
- Red Fox Hotel, Hitec City, Hyderabad was renamed Lemon Tree Hotel, offering 121 rooms with conference and fitness amenities.
- Renovations included upgrades to design and guest experience to fit brand positioning.
Strategic context
- The rebranding is part of Lemon Tree Hotels' strategy to clearly differentiate its brand portfolio.
- The company targets different customer segments by aligning hotel offerings with brand identity.
- Focus is on elevating presence in major IT and business hubs to leverage market potential.
- Positions the group to better tap into business traveller demand in technology corridors.
Background and context
- Lemon Tree Hotels Limited operates over 130 hotels across more than 80 cities, with several brands spanning upper upscale to midscale segments.
- The group focuses on delivering quality accommodations and experiences tailored to different traveler needs.
- Recent renovations and brand realignments support the company’s ongoing growth and market positioning efforts.
Highlights
- Three hotels rebranded effective November 1, 2026, following renovations.
- Electronics City Bengaluru and Gachibowli Hyderabad properties upgraded to Lemon Tree Premier brand.
- Red Fox Hotel Hitec City Hyderabad rebranded as Lemon Tree Hotel.
- Properties offer enhanced amenities including meeting facilities, business centres, spas, fitness centres, and multiple dining options.
- Rebranding aligns hotel positioning with business traveller expectations in major technology hubs.
Disclosures
- SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015
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