News ArticleCupid Limited Partners Exclusively with V2 Retail Across 425+ Stores, Aiming ₹400 Crore Annual Revenue
The agreement provides Cupid 400 sq. ft. dedicated retail space per store and plans nationwide rollout by December 2026 to boost FMCG business
Cupid Limited has announced an exclusive long-term retail partnership with V2 Retail across over 425 stores, securing 400 sq. ft. of dedicated retail space in each store and targeting ₹400 crore in incremental annual revenue. Supply operations are set to start shortly, with full rollout by mid-December 2026, marking a significant expansion in Cupid's domestic FMCG presence.
Cupid Limited
Order Wins
Cupid Limited has entered a landmark exclusive long-term retail partnership with V2 Retail Limited, securing dedicated 400 square feet retail space in over 425 existing and future stores nationwide, with an anticipated ₹400 crore incremental revenue within 12 months.
The partnership grants Cupid immediate access to V2 Retail's extensive national network, providing substantial scale for its personal care, wellness, and consumer healthcare product distribution.
Supply operations will commence shortly, targeting availability of Cupid products in all V2 Retail stores by mid-December 2026, enabling rapid nationwide retail expansion.
This arrangement ensures that Cupid's retail footprint grows alongside V2 Retail's expansion, establishing one of the largest organized retail presence platforms across India.
The dedicated retail space will feature Cupid's portfolio including fragrance, personal care, wellness products and consumer healthcare offerings, with plans for progressive product introductions.
Management foresees this deal as a foundational step to significantly boost domestic FMCG business, strengthen brand visibility, and increase consumer engagement.
Highlights
- Partnership with V2 Retail covers 425+ stores with further future stores included
- Each store allocates 400 sq. ft. exclusive retail space to Cupid
- Projected incremental revenue of ₹400 crore within the next 12 months
- Full product availability in V2 Retail stores targeted by mid-December 2026
- Partnership supports expansion of Cupid's personal care and wellness product portfolio
Key Data Snapshot
What happened
- Cupid Limited signed a long-term exclusive retail partnership with V2 Retail Limited.
- The agreement grants Cupid dedicated 400 sq. ft. retail space in each of V2 Retail's 425+ existing and future stores.
- Supply operations are to begin shortly with a nationwide rollout planned by mid-December 2026.
Key details
- The partnership creates one of the largest organised retail expansion platforms in India for Cupid.
- The dedicated retail space will allow display and sale of Cupid's personal care, wellness, hygiene and consumer healthcare products.
- The deal provides a scalable distribution platform that grows with V2 Retail's expansion.
- Management targets ₹400 crore incremental revenue over the next 12 months from this partnership.
Strategic context
- The arrangement accelerates Cupid’s transition into a scaled consumer-facing personal care and wellness brand.
- Having direct retail presence enhances brand visibility, consumer engagement and product discovery.
- The platform supports launching new product categories economically by leveraging existing retail infrastructure.
Background and context
- Cupid Limited, established in 1993, is a leading Indian healthcare and consumer wellness company.
- The product portfolio includes male and female condoms, personal lubricants, IVD kits, fragrance and personal care items.
- V2 Retail is one of India’s fastest-expanding value retail chains with nationwide reach.
Highlights
- Partnership with V2 Retail covers 425+ stores with further future stores included
- Each store allocates 400 sq. ft. exclusive retail space to Cupid
- Projected incremental revenue of ₹400 crore within the next 12 months
- Full product availability in V2 Retail stores targeted by mid-December 2026
- Partnership supports expansion of Cupid's personal care and wellness product portfolio
Disclosures
- Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015
More News on Order Wins
View allLatest corporate announcements and market updates in Order Wins.
Adani Power Signs 25-Year Power Supply Agreement with Uttarakhand Power Corporation for 1,234 MW Thermal Power
Adani Power Limited has entered into a 25-year Power Supply Agreement with Uttarakhand Power Corporation Limited to supply 1,234 MW of thermal power ex-bus from its 1,320 MW installed capacity plant, following a successful bidding process.
Read Full Story
GE Vernova T&D India Limited Wins ₹6000 MW HVDC Terminal Station Contract from Power Grid Corporation
GE Vernova T&D India Limited has secured a contract from Power Grid Corporation of India Limited to design and build a 6000 MW, ±800 kV HVDC Line Commutated Converter Terminal Station for renewable power evacuation.
Read Full Story
BHEL Wins Rs. 5,000-7,000 Crore Contracts from Adani Power for Equipment Supply and Services in Four 2x800 MW Power Projects
Bharat Heavy Electricals Limited (BHEL) announced receipt of multiple orders from Adani Power Limited to supply key power generation equipment and services for four projects of 2x800 MW each, with individual contract values between Rs. 5,000 crore and Rs. 7,000 crore excluding GST.
Read Full Story
