News ArticleAir India and SBI Card Team Up to Launch New Co-Branded Credit Card for Maharaja Club Members
The Visa-powered program aims to reward Air India's loyalty club members with travel and lifestyle benefits across global destinations and partner brands
Air India and SBI Card announced a partnership to launch a new Visa-powered co-branded credit card program for Air India's Maharaja Club members, combining travel and lifestyle benefits and extending loyalty rewards across a broad range of spend categories.
SBI Cards and Payment Services Limited
New Ventures
Air India and SBI Card have partnered to introduce a new co-branded Visa credit card targeted at Air India's Maharaja Club loyalty program members, providing travel-centric and lifestyle rewards.
The partnership integrates Air India’s global airline presence, SBI Card’s credit card expertise, and Visa’s international payment network to create a comprehensive credit card program for frequent flyers.
Maharaja Club members, which grew by over five million since 2024's redesign, will earn and redeem points on Air India and associated flights to more than 104 international destinations as well as through 25 Star Alliance member airlines.
In addition to flights, members can earn points through over 100 partner brands in hospitality, retail, lifestyle, and financial services, broadening the appeal of the card beyond travel spending.
Air India is currently undergoing a transformation with a new fleet and expanded global routes, positioning the co-branded card as a core component of its evolving customer loyalty ecosystem.
Highlights
- Partnership announced on October 28, 2026, between Air India, SBI Card, and Visa for a co-branded credit card.
- The card is Visa-powered and will offer travel and lifestyle benefits to Maharaja Club members.
- Maharaja Club boasts over five million new members since 2024's revamp.
- Members can earn and redeem points on Air India, Air India Express, and 25 Star Alliance airlines.
- Partnership combines strengths of a leading airline, the largest standalone credit card issuer in India, and a global payment network.
- Air India’s Maharaja Club partners with 100+ brands across various categories for points accrual.
Key Data Snapshot
What happened
- Air India and SBI Card announced a new partnership to launch a co-branded Visa credit card program for Air India’s Maharaja Club members.
- The card will deliver travel and lifestyle benefits tailored to frequent flyers and loyalty members.
Key details
- The program leverages strengths of Air India, SBI Card, and Visa to offer a comprehensive credit card experience.
- Maharaja Club members can earn and redeem points for flights operated by Air India, Air India Express, and Star Alliance airlines.
- Members also benefit from partnerships with over 100 brands in sectors such as hospitality, retail, lifestyle, and financial services.
- The Maharaja Club program has expanded significantly, adding over five million new members since redesign in 2024.
- The card aims to be aligned with evolving customer payment and lifestyle preferences.
Background and context
- Air India is India’s flag carrier with a global network of over 60 domestic and 51 international destinations.
- SBI Card is India’s largest pure-play credit card issuer with wide customer reach and a portfolio of around 2.32 crore cards-in-force.
- Visa provides the payment platform for the co-branded credit card, bringing extensive experience in building co-brand partnerships worldwide.
- This launch builds on Air India’s broader business transformation and loyalty program expansion, Vihaan.AI, following its return to Tata Sons ownership in 2022.
Regulatory and governance context
- The announcement was disclosed under SEBI Regulations 30 and 51, dated October 28, 2026.
- SBI Cards and Payment Services Limited is listed on NSE and BSE under the ticker SBICARD.
Highlights
- Partnership announced on October 28, 2026, between Air India, SBI Card, and Visa for a co-branded credit card.
- The card is Visa-powered and will offer travel and lifestyle benefits to Maharaja Club members.
- Maharaja Club boasts over five million new members since 2024's revamp.
- Members can earn and redeem points on Air India, Air India Express, and 25 Star Alliance airlines.
- Partnership combines strengths of a leading airline, the largest standalone credit card issuer in India, and a global payment network.
- Air India’s Maharaja Club partners with 100+ brands across various categories for points accrual.
Disclosures
- SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, Regulation 30 and 51
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