What we do DSM Fresh Foods Ltd is an online retailer specializing in fresh meat and ready-to-cook/eat non-vegetarian products, operating mainly in Delhi-NCR. |
Founded in 2,015 |
Market share Leading fresh meat e-commerce platform in Delhi-NCR with a growing multi-category footprint and strong brand presence. |
Problem solved Addresses hygiene, freshness, and quality concerns in India’s traditional meat supply by delivering hormone and antibiotic-free products direct to consumers. |
Top clients or who we serve Serves B2C customers across Delhi-NCR, also caters to 828 HoReCa and retail partners with diversified meat and ready-to-eat offerings. |
Key management Deepanshu Manchanda, Founder and Managing Director, with over a decade of experience in meat processing and e-commerce. |
Our journey and innovations Launched as DSM Fresh Foods Private Ltd in 2015 and rebranded in 2024; pioneered integrated farm-to-fork quality control and direct farm sourcing. |
Where we operate Mainly Delhi-NCR, expanding into Mumbai, Bangalore, Uttar Pradesh and exploring exports to Middle East and developed countries. |
Top products or what we offer Fresh chicken, mutton, seafood plus ready-to-eat and marinated meat products under the Zappfresh and Meevaa Foods brands. |
Top brands Zappfresh: Market leader in fresh meat delivery in Delhi-NCR. Meevaa Foods: Growing packaged RTE/RTC products brand. |
Raw materials needed Fresh meat including poultry, mutton, and seafood procured directly from hormone and antibiotic-free farms. |
Raw materials supplier Partnerships with over 200 farmers and Farmer Producer Organizations ensuring direct farm sourcing. |
Recurring vs cyclical contribution Primarily recurring revenue from monthly orders with 52% repeat customer rate. |
Our industry position One of the top organized meat delivery platforms leveraging technology and integrated supply chain in a fragmented market. |
Financial highlights FY25 revenue Rs 130.73 crore with net profit Rs 9.05 crore; 52% CAGR revenue growth over last 3 years. |
Geographical revenue split Predominantly Delhi-NCR with growing shares from Uttar Pradesh, Mumbai, Bangalore and emerging export markets. |
Order book - |
Whats driving growth Rapid adoption of online meat buying, expansion into new cities, product diversification, and acquisition-led market penetration. |
Our future plans Expanding geographic footprint nationally and internationally, scaling retail stores, new product launches, and backward integration in seafood. |
Our green promise Committed to sustainable farmer partnerships and hygienic, chemical-free meat sourcing; empowerment initiatives for women farmers. |
Our people and values Experienced leadership with a culture focused on quality, safety, innovation, and consumer trust. |
Key challenges ahead Scaling operations while maintaining quality, managing cold chain logistics, and navigating regulatory compliance in new markets. |
Interesting facts First mover in full stack fresh meat online delivery in Delhi, processing over 3,800 tons annually across four plants. |
Risks and strategy Mitigates supply chain risks via direct farm sourcing and tech-enabled cold chain; growth via acquisitions and omni-channel reach. |
