What we do Yaap Digital Ltd is a digital marketing firm providing AI-driven advertising, influencer marketing, social media management, and content services to global clients across industries. |
Founded in 2,016 |
Market share Growing presence in India, Middle East, and Southeast Asia markets with increasing international clientele. |
Problem solved Optimizes digital ad spends and campaign effectiveness using AI and data analytics to meet evolving marketing needs. |
Top clients or who we serve Serves global, multinational, regional, and local clients, including influencer-led brands across B2B and B2C sectors. |
Key management Atul Jeevandharkumar Hegde (Director), Subodh Vijayaraghava Menon (Director), Sudhir Menon (Director). |
Our journey and innovations Founded as private entity in 2016; converted to public in 2025; launched programmatic advertising in 2020 and AI marketing analytics in 2022. |
Where we operate India, Middle East, Southeast Asia, and international markets through subsidiaries. |
Top products or what we offer Digital marketing services including AI-driven programmatic ads, influencer marketing, social media management, event campaigns. |
Top brands AI-driven programmatic advertising platform, digital influencer marketing services, social media analytic tools. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Majority revenue is recurring from digital marketing services and campaign management contracts. |
Our industry position Emerging player with increasing market share in digital marketing and advertising technology in Asia and Middle East. |
Financial highlights FY2023-24 standalone revenue INR 95.6 Cr, net profit INR 5.23 Cr; strong YoY growth over previous year. |
Geographical revenue split Revenue mainly from India, expanding share from Middle East and Southeast Asia markets. |
Order book - |
Whats driving growth Expansion into international markets, AI-powered solutions, and increasing digital marketing adoption globally. |
Our future plans Focus on IPO, scaling AI marketing analytics, expanding geographic footprint, strengthening client base. |
Our green promise - |
Our people and values Employee stock option plan to incentivize talent; culture of innovation and digital expertise. |
Key challenges ahead Competition, rapid technology changes, maintaining margins amidst scaling operations. |
Interesting facts Transitioned from private to public company in 2025; launched first AI marketing analytics product in 2022. |
Risks and strategy Risks from market competition and tech shifts; mitigating via continuous innovation and market diversification. |
