What we do Womancart Ltd is an online and offline retailer specializing in women's lifestyle products including ethnic and western wear, cosmetics, accessories, and home décor. |
Founded in 2,018 |
Market share Emerging player with growing presence in Indian and select international markets such as Australia and the Middle East. |
Problem solved Addresses demand for curated women's lifestyle products both online and offline with personalized shopping experiences and faster delivery. |
Top clients or who we serve Primarily B2C targeting urban women consumers seeking diverse lifestyle products, with growing tie-ups with multi-brand stores. |
Key management Madhu Sudan Pahwa (Managing Director & CFO), Veena Pahwa (Whole Time Director) |
Our journey and innovations Started offline stores in 2019; launched ecommerce in 2021; expanded brands and international reach by 2025; public listing in 2023. |
Where we operate Primarily India with expansion into Australia, Europe, and Middle East overseas markets. |
Top products or what we offer Ethnic wear, western wear, beauty & wellness products, fashion accessories and home décor under brands like Wondercurve, Sayda Jewels. |
Top brands Wondercurve, Sayda Jewels, Faeezah, Feya—all recently launched in FY 2022-23; key drivers of product portfolio expansion. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue mainly from recurring sales across online and offline retail channels. |
Our industry position Growing niche competitor in women's lifestyle retail with ambitions to scale via enhanced digital and offline presence. |
Financial highlights FY 2024-25 consolidated revenue ₹60.25 crore, net profit ₹7.18 crore; nearly doubled revenue and profit year over year. |
Geographical revenue split Majority revenue from India; emerging contribution from international markets. |
Order book - |
Whats driving growth Expansion of online platform, personalized recommendations, exclusive offline outlets, and international market entry. |
Our future plans Enhance e-commerce user experience, grow brand outlets, strengthen multi-brand store partnerships, and further international expansion. |
Our green promise - |
Our people and values Focus on inclusive employee culture, talent development, and ethical business practices. |
Key challenges ahead Intense competition in retail, scaling logistics and supply chain, and maintaining profitability during expansion. |
Interesting facts Converted from private to public company in 2023; quickly expanded to five subsidiaries and international associates by 2025. |
Risks and strategy Mitigating competitive risks via brand differentiation, tech upgrades, and multi-channel outreach. |
