What we do Whirlpool of India manufactures and markets home appliances like refrigerators, washing machines, air conditioners, and microwave ovens serving domestic and international markets. |
Founded in 1,960 |
Market share Whirlpool holds strong market positions across refrigerator and washing machine segments with significant share gains recently. |
Problem solved The company addresses consumer needs for reliable, innovative, and energy-efficient home appliances enhancing everyday living. |
Top clients or who we serve Serves Indian consumers and international markets; primarily B2C with extensive retail and service network. |
Key management Narasimhan Eswar (Managing Director), Anuj Lall (Executive Director), Aditya Jain (CFO) |
Our journey and innovations Founded as Kelvinator India, evolved through collaborations to offer India's first frost-free refrigerators, innovative washing machines, and advanced cooling technologies. |
Where we operate Primarily India with export-oriented production; also international markets served jointly with Whirlpool Corporation. |
Top products or what we offer Key products include refrigerators (frost-free, direct cool), washing machines (semi and fully automatic), air conditioners, microwaves, and kitchen appliances. |
Top brands Whirlpool, IceMagic, Mastermind, KitchenAid (premium brand), Elica (kitchen appliances JV) |
Raw materials needed Steel, electronic components, compressors, plastics, refrigerants, and electrical parts. |
Raw materials supplier Global and Indian suppliers including local sourcing for components to support Make-in-India initiatives. |
Recurring vs cyclical contribution Revenue is mostly recurring via ongoing product sales with some seasonality linked to festive periods and summers. |
Our industry position Among top three appliance manufacturers in India with leadership in frost-free refrigerators and semi-automatic washers. |
Financial highlights FY 2024-25 consolidated revenue ₹8110 Cr, net profit ₹362 Cr; 16% revenue and 62% profit growth year on year. |
Geographical revenue split ~96% revenue from India, ~4% from international markets. |
Order book - |
Whats driving growth Growth driven by premium product launches, cost productivity, expanding service network, and innovation in appliances technology. |
Our future plans Focus on new product innovations, premiumisation, expanding AC and front-load washing machine segments, and increasing subsidiary stake. |
Our green promise Committed to reducing water and energy usage per unit, e-waste reduction, and sustainable manufacturing processes. |
Our people and values Strong focus on leadership development, diversity, employee well-being, and fostering a culture of inclusion and learning. |
Key challenges ahead Risks include transition post parent company share sell-down, supply chain volatility, increased competition, and regulatory compliance. |
Interesting facts Pioneer of India's first frost-free refrigerators and world's fastest convertible refrigerator technology. |
Risks and strategy Mitigates risks via long-term licensing agreements, diversification of supply chain, cost control, and strong brand equity. |
