| Mutual Fund Distribution and Portfolio Management | Mutual funds, portfolio management services, asset allocation, investment strategy advisory | Strong client relationships, early market mover, wide product distribution, trusted advisory reputation | Retail investors, HNI, institutional clients (B2C, B2B) | Portfolio Management Services and AIF management | 48 | 80 | Trail fees, commissions, advisory and management fees | Recurring trail fees, management fees based on AUM tiers | Rising financialization and growing base of HNI clients, launch of AMC enhancing product range | Wealth First Mutual Fund Distribution, Lakshya AMC (upcoming) |
| Brokerage and Trading Services | Equity and bond trading, government securities trading, demat accounts | Membership in major exchanges, recognized depository participant | Retail and institutional traders, investors | Equity and debt brokerage with scale economies | 6 | 10 | Brokerage commissions and trading income | Transaction-based brokerage fees | Active trading demand, expanding client base but trading book being reduced strategically | Broking Services on NSE, BSE, MCX, NCDEX; Demat Services by CDSL |
| Insurance Broking and Financial Products Distribution | Life and general insurance broking, pension products, fixed deposits, bonds | IRDAI license, integration with financial advisory offerings | Retail and corporate clients seeking insurance and fixed income products | Life insurance and health insurance broking | 6 | 10 | Brokerage commissions and product distribution fees | Commission-based revenue | Insurance penetration growth in India, strategic expansion into broking business | Wealthshield Insurance Brokers |
