| Sleep Solutions | Manufacture and sale of mattresses with innovative roll-pack tech and personalized firmness options. | First mover in roll-pack technology, strong brand recall, vertical integration controlling quality and costs. | Mainly B2C retail customers seeking quality mattresses across India. | Premium mattresses and personalized comfort solutions with higher price points. | 685 | 54 | Direct online sales, COCO stores, multi-brand outlets, and marketplace platforms. | Competitive direct sales pricing with premium product tiers and occasional seasonal discounts. | Premiumization of sleep solutions, expanding product variants, growing online and offline reach. | Wakefit Mattress, Memory Foam Mattresses, Eco Latex Mattresses, Xpert Grid Mattress |
| Furniture | Design, manufacture, and sale of wood furniture and home furnishing products. | Integrated manufacturing facilities, strong design and R&D capabilities, vertical supply chain management. | Primarily B2C urban customers upgrading home interiors with quality furniture. | Engineered and solid wood premium furniture lines. | 301 | 24 | Through direct sales via company owned and operated stores, online platforms, and distributors. | Fixed pricing with margin by SKU, supported by branded sales and retail experiences. | Rising premiumization, category expansion, increasing furniture penetration in Indian households. | Engineered Wood Beds, Solid Wood Wardrobes, Sofas, Dining Furniture |
