| Multi-brand Mobile Retail | Smartphones, tablets, data cards, mobile accessories including earphones, chargers, power banks, covers | COCO model ensures operating control, consistent customer experience and inventory management strengthening brand trust | Primarily B2C end users in Surat district seeking authentic and reliable mobile products | Mobile accessories and premium smartphone models yield higher margins | 60 | 100 | Direct sales from company-operated retail stores under COCO model | Fixed retail pricing with occasional promotional discounts and offers | Consumer demand for smartphones, multi-brand availability, COCO retail consistency, and regional expansion | Apple, One Plus, Motorola, Samsung, Vivo, Oppo, Realme, Xiaomi |