| Retail trade | Apparels, general merchandise, kirana products across 554 stores and digital platform. | Strong presence in underserved markets, value retail expertise, omni-channel reach, strong brand recognition in regional markets. | B2C customers in Tier II-IV Indian cities, serving families and youth segments. | Apparel and lifestyle categories show higher margins. | 3213 | 98 | Revenue from product sales in stores and online; margin from value retailing model. | Competitive everyday low prices with promotional offers; direct sales. | Store expansion, product range growth, omnichannel integration, rising middle-class demand. | V-Mart, Unlimited |
| Digital marketplace | Online platform offering fashion and lifestyle products. | Digital platform acquired complements retail stores; synergy for omni-channel growth and broader customer engagement. | Online B2C fashion and lifestyle shoppers across India. | Marketplace commissions and higher-margin categories. | 41 | 2 | Commission income and sales from marketplace operations. | Commission-based revenue with strategic investments to reduce losses. | Growing e-commerce adoption, integration with offline stores, strategic focus on profitability. | LimeRoad |
