What we do V-Mart Retail Ltd operates a chain of value retail departmental stores offering apparels, general merchandise and kirana primarily in Tier II-IV cities across India. |
Founded in 2,002 |
Market share Strong presence in value retail across 17 states with 554 stores as of Dec 2025, focusing on Tier II to Tier IV cities. |
Problem solved Provides affordable, quality fashion and general merchandise to emerging middle-class customers in underserved smaller Indian cities. |
Top clients or who we serve Targets expanding aspiring and middle-class families in Tier II-IV towns, B2C retail segment. |
Key management Lalit Agarwal (Managing Director), Madan Gopal Agarwal (Whole-time Director), Anand Agarwal (CFO), Megha Tandon (Company Secretary). |
Our journey and innovations Started first store in 2003; expanded rapidly with omni-channel presence and digital initiatives; acquired LimeRoad marketplace in 2022 enhancing online reach. |
Where we operate Operations across 17 Indian states including Uttar Pradesh, Bihar, Gujarat, Madhya Pradesh, Assam, and Tamil Nadu. |
Top products or what we offer Apparels, lifestyle products, FMCG, and kirana through V-Mart and Unlimited brand stores plus online via LimeRoad. |
Top brands V-Mart brand stores with 458 outlets, Unlimited brand growing fast with 96 stores, and LimeRoad digital marketplace acquired in 2022. |
Raw materials needed Textiles and general merchandise sourced primarily from Indian manufacturers and suppliers. |
Raw materials supplier Suppliers include multiple domestic vendors and wholesalers focused on apparel and FMCG goods. |
Recurring vs cyclical contribution Revenue primarily recurring through daily retail sales; some seasonal spikes during festivals and promotions. |
Our industry position Recognized value retail leader in smaller Indian towns with a growing footprint and omni-channel capabilities. |
Financial highlights FY 2024-25 revenue Rs. 3,253.86 Cr with a net profit of Rs. 45.77 Cr, EBITDA margin improving at 14.4%. |
Geographical revenue split Revenues almost entirely within India across multiple states and regions. |
Order book - |
Whats driving growth Expansion in Tier II-IV cities, omni-channel growth, product diversification, digital transformation, and strategic acquisitions. |
Our future plans Opening more stores focused on underserved markets, technology investments, and steady expansion of Unlimited brand and online platform. |
Our green promise Sustainability via energy-efficient stores, solar power use, water conservation, and waste reduction initiatives. |
Our people and values Focus on employee engagement, training, diversity, and recognition earning accolades as a top employer in retail. |
Key challenges ahead Competition from larger retailers and e-commerce, managing supply chain, and adapting to evolving consumer preferences. |
Interesting facts Acquisition of LimeRoad digital marketplace in 2022; operates over 550 stores as of 2025; strong Google customer rating of 4.8. |
Risks and strategy Risks include market competition and regulatory changes; strategy includes focused expansion, digital innovation, and operational efficiency. |
