What we do Vivid Mercantile Ltd operates in graphic designing, printing services, and diversified general mercantile trading across Gujarat with plans to expand nationally. |
Founded in 1,994 |
Market share Established printing services with a growing footprint in diverse trading segments in Gujarat; expanding distribution to pan-India. |
Problem solved Offers high-quality graphic and printing services alongside a wide range of general goods trading to meet customer demands efficiently. |
Top clients or who we serve Serves retail and wholesale customers primarily in Gujarat with plans to grow national reach, targeting multiple product segments. |
Key management Mr. Satishkumar Ramanlal Gajjar (Managing Director), Mrs. Geetaben Satishbhai Gajjar (Whole Time Director) among others. |
Our journey and innovations Started as graphic design in 1994; expanded into printing in 1996; shifted focus to digital printing and diversified mercantile trading. |
Where we operate Primarily Gujarat with intentions to expand distribution across India. |
Top products or what we offer Multi-color and single-color offset printing services; commercial print products; diverse trading items including pulses, garments, metals. |
Top brands - |
Raw materials needed Printing inks, paper, and various trading goods depending on season and product category. |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue mix includes recurring printing services and cyclical trading business influenced by seasonal demand. |
Our industry position Key regional player in printing with emerging presence in general merchandising in Gujarat. |
Financial highlights FY 2024-25 revenue Rs. 13.71 Cr; Net profit Rs. 1.38 Cr; reflecting scale and moderate profitability. |
Geographical revenue split Currently focused on Gujarat; plans for pan-India expansion underway. |
Order book - |
Whats driving growth Diversification into trading; enhancing distribution channels; leveraging digital printing trends; expanding customer base. |
Our future plans Develop new trading verticals; strengthen quality and innovation; increase operational capabilities for growth. |
Our green promise - |
Our people and values Focuses on skilled professionals and robust governance; promotes ethical practices and compliance. |
Key challenges ahead Competition from digital platforms; scaling distribution nationally; maintaining profitability in diversified segments. |
Interesting facts Successfully transitioned from graphic design to printing and diversified into broad mercantile trading over 30 years. |
Risks and strategy Managing market competition and operational scale with risk oversight through robust governance. |
