| Ethnic Wear Manufacturing and Trading | Manufacturing and wholesaling sarees and lehengas, fabric trading, contract-based manufacturing. | Integrated manufacturing and retail infrastructure with established brand presence. | Wholesale buyers, retailers, and fabric traders; B2B and B2C segments. | Designer sarees and value-added special embroidered products. | | | Sales from wholesale and contract manufacturing orders. | Direct sales, wholesale pricing, retail mark-up. | Increasing demand for ethnic wear and expansion of manufacturing capacity. | Vividha |
| Retail (Own and Franchise) | Retail sale of designer sarees and lehengas through own and franchise outlets. | Established retail presence and franchise network under Vividha brand. | End consumers of ethnic wear; B2C. | Exclusive designer collections and branded retail sales. | | | Retail sales and franchise fees. | Retail pricing and franchise revenue models. | Brand expansion, women entrepreneur empowerment schemes, increasing ethnic wear consumer base. | Vividha |
