What we do Veerkrupa Jewellers Limited operates retail jewellery showrooms offering gold, silver, diamond, and platinum jewellery with regional designs in Ahmedabad, serving diverse customer segments. |
Founded in 2,019 |
Market share Established regional brand competing with major players like Kalyan and Tanishq in Ahmedabad's organized jewellery market. |
Problem solved Provides trustworthy, certified jewellery in diverse designs fulfilling cultural and personal needs across multiple price segments. |
Top clients or who we serve Retail customers across all segments in Ahmedabad including weddings, festivals, daily wear, and special occasions (B2C). |
Key management Chirag Arvind Shah (Managing Director), Nehaben Chiragbhai Shah (Whole-time Director) with strong promotional experience. |
Our journey and innovations Evolved from a proprietary firm since 2001 to a company in 2019; acquired proprietorship businesses; IPO in 2022; expanded showrooms in Ahmedabad. |
Where we operate Mainly in Ahmedabad, Gujarat with showrooms in Naroda and Narol areas. |
Top products or what we offer Designers gold, silver, diamond, platinum jewellery including rings, earrings, necklaces, bracelets, mangalsutras, and silver decorative items. |
Top brands Veerkrupa Jewellers flagship brand; showroom experience and regional designs attract customers. |
Raw materials needed Gold, silver, diamonds, platinum, precious and semi-precious stones sourced for jewellery making. |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue is cyclical with demand spikes around weddings, festivals, and special occasions. |
Our industry position Growing market presence in Ahmedabad; faces competition from large organized retailers and unorganized local players. |
Financial highlights FY2024-25 revenue approx. Rs 29.26 crore with a net profit of Rs 0.20 crore reflecting stable growth post-IPO. |
Geographical revenue split Revenue primarily from Ahmedabad region with no significant exports. |
Order book - |
Whats driving growth Increasing brand awareness, expanding showroom presence, rich design variety catering to regional preferences. |
Our future plans Plans to deepen market penetration in Ahmedabad and potentially expand showroom footprint. |
Our green promise - |
Our people and values Focus on customer service, ethical business and workplace policies including anti-sexual harassment compliance. |
Key challenges ahead Intense competition from established big players and unorganized sector; managing margin pressures. |
Interesting facts Transitioned from a family proprietorship to a publicly listed company on BSE SME platform in 2022. |
Risks and strategy Facing market competition and price volatility in raw materials; mitigates with quality focus and regional design specialization. |
