| Vakrangee Kendra Retail Services | Multi-service retail outlets offering banking BC services, insurance, e-commerce, healthcare, bill payments, and government services. | Extensive nationwide franchise network, strong brand trust in rural India, integrated physical and digital platform. | Rural and semi-urban consumers, banks, insurance firms, government agencies (B2C, B2B). | Financial product distribution (loans, insurance, mutual funds), e-commerce, and healthcare services. | 204 | 79 | Service commissions, product sales, franchise fees, and transaction fees. | Commission-based on transactions and product sales; franchise model with recurring revenue. | Rapid rural expansion via master franchisees, increasing digital adoption, diversification into healthcare and retail products. | Vakrangee Kendra, BharatEasy Super App |
| ATM Sales and Services (Vortex Engineering) | Manufacture and sale of advanced low-power ATMs, ATM monitoring software and annuity services. | Technology leadership with nine patents, Make in India credentials, lowest lifecycle ATM cost, scalable manufacture capacity. | Banks, ATM operators, financial institutions (B2B). | Proprietary software solutions and maintenance contracts. | 55 | 21 | Sale of ATM machines, annuity service contracts, software licensing, maintenance fees. | Direct sales, recurring AMC contracts, software licensing | Upgrading banks’ ATM infrastructure, regulatory refresh cycles, export market demand, innovative low-cost product line. | Vortex ATMs including Ecoteller, Android ATMs |
