| Retail Operations | Fashion jewellery, lifestyle products sold via proprietary TV channels, e-commerce websites, mobile and OTT apps. | Exclusive TV channels, integrated manufacturing and sourcing, established omni-channel customer base. | Primarily B2C in US, UK, Germany and digital global customers. | Proprietary branded products via owned TV channels and direct digital sales. | 2757 | 82 | Direct product sales to consumers through multi-channel digital and TV platforms. | Value pricing targeting mid-market consumers with occasional promotions and EMI options. | Increasing digital penetration, expanding customer base, product innovation and international acquisitions. | Shop LC (US), The Jewellery Channel (UK), Ideal World (UK), Mindful Souls (Netherlands) |
| Wholesale Operations | Exports of gemstones and studded jewellery to global markets, supplies to other retailers and partners. | Proprietary manufacturing technology, global sourcing network and export capabilities. | B2B clientele including international jewellery brands and retailers. | Specialty colored gemstones and precision-manufactured jewellery components. | 490 | 15 | Wholesale sales and exports primarily from manufacturing hubs in Jaipur and sourcing centers globally. | Contractual wholesale pricing based on volume and quality. | Strong global sourcing, manufacturing capabilities and export awards. | |
