| Beverage Alcohol | Manufacture and sale of a wide range of spirits including whisky, rum, brandy, vodka, and gin | Strong brand equity, extensive distribution network, exclusive licenses and global brand partnerships | Primarily B2C retail consumers across India; also some B2B through licensed vendors | Premium and luxury spirit segments show highest margins | 11573 | 96 | Sales of bottled spirits through direct distribution and retail channels | Mix of premium and value offerings with direct sales and retail pricing strategies | Premiumization, new product launches, expanding market penetration | McDowell's No.1, Royal Challenge, Signature, Antiquity, Black Dog, Don Julio, Smirnoff |
| Sports | Ownership and management of IPL cricket team including merchandising and sponsorships | Exclusive IPL franchise rights with strong brand association and fan base | Sports fans and cricket enthusiasts in India and globally | Sponsorship deals and broadcasting rights | 504 | 4 | Revenue from sponsorships, ticket sales, merchandise, and broadcasting rights | Event and merchandise sales, sponsorship agreements | Popularity of IPL, brand collaborations, digital engagement with fans | Royal Challengers Bangalore IPL Franchise |
