| Multi-Brand Electronics Retail | Smartphones, mobile accessories, and consumer durable electronics including TVs, refrigerators, air conditioners, laptops. | Extensive retail network, trusted brand relationships, and embedded financing and after-sales services create competitive moat. | Mixed B2B (distributors, resellers) and B2C retail consumers mostly in Gujarat and Maharashtra. | Mobile accessories and consumer durable electronics segments have relatively higher margins due to exclusive offerings. | 601 | 100 | Sales from owned stores and retail outlets; credit and EMI financing via bank and NBFC tie-ups. | Direct sales primarily; competitive pricing with EMI payment options boosting affordability. | Network expansion, financing solutions, diversification of product portfolio, and strong brand partnerships. | Apple, Samsung, Realme, Xiaomi, Sony, LG, Panasonic, Godrej |
