| Fund based activities | Gold-backed loans, MSME business loans, green energy finance products. | Extensive branch network in underserved Tier II-IV cities, partnerships with banks, RBI registration. | MSME borrowers and retail customers, primarily B2B and B2C segments. | MSME unsecured loans and insurance distribution business. | 185 | 93 | Interest income from lending on own book and co-lending arrangements. | Loan interest rates ranging 15-22%, product tenure varies from 12 to 36 months. | Increased demand for MSME credit and co-lending arrangements with banks. | |
| Advisory services | Insurance product distribution as a Corporate Agent, advisory on financial products. | Integrated offerings leveraging loan customer base for insurance product sales. | Borrowers served cross-selling insurance; mixed B2B and B2C clientele. | Insurance commissions from cross-selling products to existing loan customers. | 13 | 7 | Commissions from insurance sales and fees from advisory services. | Commission and fee-based revenue model. | New IRDAI corporate agent certification enabling insurance cross-selling. | |
