What we do Toyam Sports Ltd engages in sports production, promotion, management, and finance, pioneering sports leagues and events in India and the Middle East. |
Founded in 1,985 |
Market share Emerging player in sports event promotion and finance with international sports footprint via subsidiaries in UAE and India. |
Problem solved Enhancing sports ecosystem by organizing leagues, promoting mixed martial arts, and providing affordable sports accessories. |
Top clients or who we serve Sports fans, athletes, event sponsors, broadcasters; B2C and B2B in sports management and finance sectors. |
Key management - |
Our journey and innovations Started as asset reconstruction firm, shifted to sports in 2016; launched first MMA reality show, entered Legends League Cricket, and Gulf cricket leagues. |
Where we operate India, UAE, Qatar, Saudi Arabia with plans to expand sports events globally. |
Top products or what we offer Sports event promotion segments include Legends League Cricket, Kumite-1 League MMA, Qatar Premier League, and sports accessories under K1 L' brand. |
Top brands Kumite-1 League MMA - leading MMA promoter in India; Legends League Cricket - top three finisher T20 league; K1 L' sports accessories - e-commerce presence. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue mainly cyclical aligned with sports event seasons and finance segment performance. |
Our industry position Niche positioning in Indian and Gulf sports management; growing presence in emerging sports markets. |
Financial highlights Revenue at ₹6.94 Cr (FY24-25), net loss ₹49 Cr, driven by large investments in sports promotion and new league launches. |
Geographical revenue split Revenue primarily from India and Middle East via subsidiaries and sports events. |
Order book - |
Whats driving growth Growth fueled by expansion into T20 cricket leagues, sports reality shows, and international franchise development. |
Our future plans Expand international sports leagues, enhance sports accessory range, and increase global broadcasting partnerships. |
Our green promise - |
Our people and values Small, focused team committed to sports promotion, innovation, and inclusive workplace practices. |
Key challenges ahead Sustaining profitability amid high event costs, competition, and regulatory challenges in new markets. |
Interesting facts Produced India’s 1st MMA talent reality show and organized Saudi Arabia's largest domestic cricket league. |
Risks and strategy Risks from market competition and financial losses mitigated by diversified sports ventures and regional expansion. |
