| Watches | Analog and digital watches across value, fashion, premium, and luxury ranges. | Strong brand portfolio, extensive distribution network, manufacturing capabilities, and global parent company expertise. | B2C consumers in urban and rural India; fashion and luxury segments targeted to aspirational buyers. | Luxury fashion watches and premium analog segments. | 5381 | 100 | Sales through retail outlets, e-commerce platforms, and authorized dealers. | Direct sales; tiered pricing from affordable to luxury timepieces. | Product innovation, premiumization, expanding retail and online presence, collaborations with global brands. | Timex Core Franchise, Marlin, Waterbury, Q Series, Helix, TMX, Nautica, Versace, Ferragamo |
| Others (Tech Products and Wearables) | Smartwatches and fitness trackers with advanced features like heart rate monitoring and Bluetooth calling. | Established brand trust, integrated manufacturing, and technology development capabilities. | Tech-savvy consumers and fitness enthusiasts in mid to premium segments. | Smart wearables and health-enabled devices. | 153 | 3 | Product sales through offline retail and corporate partnerships primarily. | Direct sales with premium pricing for feature-rich products. | Increasing demand for wearable tech, expanding health-conscious consumer base, product innovations. | Timex Smart, iConnect by Timex, Helix Metalfit |
