| Indian Made Foreign Liquor (IMFL) - Brandy | Manufacture and sale of brandy products across multiple Indian states with key focus in South India. | Strong brand loyalty, entrenched distribution network, manufacturing capacity, and historical consumption patterns. | B2C consumers across India, institutional clients including CSD and exports. | Premium brandy variants and branded liquor segments. | 1300 | 70 | Revenue primarily from direct sales via distributors, corporate clients and retail channels. | Market-driven pricing with focus on premiumization and brand positioning. | Rising consumer preference for premium brandy, regional market growth, innovative flavor extensions. | Mansion House Brandy, Courrier Napoleon Brandy, Monarch Legacy Edition |
| Indian Made Foreign Liquor (IMFL) - Whisky | Production and marketing of whisky, including mass-prestige and super-premium segments nationwide. | High brand equity from Imperial Blue acquisition, premium portfolio expansion, wide manufacturing & supply chain footprint. | B2C consumer base expanding pan-India. | Super-premium single malt and premium whisky lines. | 450 | 25 | Sales through extensive distributor network and direct institutional sales. | Tiered pricing strategies targeting mass to super-premium segments. | Acquisition of Imperial Blue brand, growth of premium whisky segment, geographic diversification especially Northeast India. | Imperial Blue, Mansion House Whisky, Seven Islands Single Malt Whisky |
| Other Spirits (Rum, Gin, Vodka) and Craft Spirits | Production and distribution of niche spirits including craft and flavored varieties catering to emerging markets. | Early mover in Indian craft spirits segment, strategic partnerships and marketing innovation. | B2C consumers in niche categories, expanding international markets. | Craft and artisanal spirits with brand differentiation. | 100 | 5 | Sales through retail and emerging premium channels. | Premium and craft pricing models with emerging consumer targeting. | Craft spirits market growth, new product launches, strategic investments in innovative beverage companies. | Sitara Rum, Blue Lagoon Gin, Amara Pink Vodka, Spaceman Spirits Lab portfolio |
