| B2C Own Brands | Premium menswear apparel and accessories sold via e-commerce and 6 owned retail outlets in Bengaluru. | Vertically integrated manufacturing with in-house design and strong data analytics capability. | B2C, targeting aspirational urban middle-class male consumers in India. | Premium formal and business casual shirt segments. | 99 | 62 | Direct sales via online platforms and physical stores generating revenue through product sales. | Retail pricing with seasonal and promotional strategies, primarily fixed price sales. | E-commerce growth, trend-focused rapid product launches, increasing brand awareness. | Thomas Scott |
| B2C Licensed & International Brands | Manufacture and distribution of licensed international fashion brands via major Indian e-commerce platforms. | Access to international brands, exclusive licensing arrangements, and marketplace expertise. | B2C via online marketplaces and selected offline channels. | High fashion and premium category apparel. | 99 | 33 | License fees and product sales through marketplace partnerships. | Competitive retail pricing aligned with brand positioning. | Expansion of licensed brand portfolio, premiumization, and increasing online marketplace penetration. | Nautica, Aeropostale, French Connection UK, FCUK |
| B2B Contract Manufacturing | Custom garment manufacturing for established fashion brands and retail chains. | Established relationships, manufacturing expertise, and compliance with quality standards. | B2B clients spanning fashion brands and retail chains. | Customized premium apparel manufacturing. | 11 | 5 | Contract manufacturing fees from reputed fashion and apparel companies. | Long-term contracts, fixed pricing with performance incentives. | Steady demand from legacy clients, new export opportunities, premium segment focus. | Raymond, Red Tape, Being Human |
