| Retail Jewellery | Gold, diamond, platinum ornaments, fashion jewellery, and accessories. | First mover in hallmarking Madurai, strong brand loyalty, extensive retail network, and hedging mechanism against gold price volatility. | B2C retail customers across diverse socio-economic segments in Tamil Nadu. | Diamond and platinum jewellery, fashion jewellery, and value-added services. | 4910 | 100 | Sales of jewellery through brick-and-mortar retail outlets. | Fixed price sales with premium on quality, hallmarking, and brand trust. | Outlet expansion, festive season sales, improved product mix, and premiumization of offerings. | Thangamayil Jewellery |
