| Jewellery Retail | Gold, diamond, platinum, jadau jewellery targeting wedding and occasion segments. | Strong brand legacy over 160 years, multigenerational loyal clientele, professional operations, exclusive designs, and wide retail network. | Primarily B2C retail customers across India focusing on weddings, gifts, and personal adornment. | In-house diamond jewellery manufacturing and branded collections like Dohra detachable bridal jewellery. | 26205 | 100 | Sales from owned and franchise retail stores, e-commerce platforms, and customized jewellery services. | Fixed pricing with hallmark certification; promotional festive discounts; franchise-based store revenue sharing. | Rising middle class, expanding retail presence, innovative product launches, festive and bridal demand, digital engagements. | TBZ - The Original, Dohra, New Age Brides Wedding Collection, Riwayat Bridal |
