| Residential Real Estate | Development of value luxury and luxury apartments mainly in South Central Mumbai sub-markets. | Established brand equity, expertise in redevelopment, strategic land ownership, and approvals in prime locations. | Primarily B2C individual buyers seeking mid-to-high-end residential properties in Mumbai. | Luxury segment apartments and boutique 2 BHK units with premium sea-facing views. | 340 | 62 | Revenue through sales of residential units during and post-construction; advance collections from customers. | Fixed pricing per square foot with some tiering based on location, size, and segment. | Demand for redevelopment housing, urbanization, and premium living spaces in Mumbai’s core markets. | The Palette, Ocean Star, Suraj Aureva, Suraj Lumina, Vitalis |
| Commercial Real Estate | Built-to-suit corporate offices, retail units, and boutique commercial spaces primarily for institutional clients. | Strong client relationships, niche expertise in corporate headquarters development, and prime property locations. | Institutional clients including banks, financial institutions, and large corporate tenants (B2B). | Built-to-suit projects and commercial complexes in premium locations with strong connectivity. | 130 | 24 | Sale or lease of commercial units; services in customized commercial property development. | Project-based fixed pricing, with some leasing revenue streams in commercial segment. | Increasing demand for Grade A office space in Mumbai’s South Central micro-market. | Suraj One Business Bay, Saraswat Bank Bhavan, CCIL Bhavan |
| Land Development and Redevelopment Services | Redevelopment agreements, asset-light model with land owners for project development rights in redevelopment schemes. | Exclusive redevelopment agreements, expertise navigating complex tenant settlements, and early mover advantage. | Housing societies, landowners, and cooperatives within the Mumbai redevelopable asset base. | Redevelopment of tenanted properties with minimal land acquisition costs. | 75 | 14 | Development management fees, profit sharing on redevelopment projects, and sale proceeds from constructed units. | Project-based revenue sharing and management fees under redevelopment agreements. | Urban renewal policies, redevelopment incentives especially DPCR regulations, and demand for capital-efficient models. | |
