| Domestic Market | Automotive brake linings and clutch facings for OEM and aftermarket commercial vehicles, passenger cars, and two-wheelers. | Long-term OEM relationships, technical expertise in asbestos-free friction materials, and growing aftermarket presence. | Primarily B2B to vehicle manufacturers and aftermarket distributors, plus B2C via retail channels. | Aftermarket and premium clutch facings. | 207 | 59 | Sales to OEMs, wholesalers, and direct stockists in wholesale and aftermarket channels. | Direct sales and supply contracts with OEMs and distributors, volume-based pricing. | Fleet upgrades, growing independent aftermarket, and expansion of direct large stockist sales channel. | |
| Export Market | Automotive friction materials focusing on commercial vehicle brake pads, especially copper-free products for North America and Latin America. | Technological innovation in eco-friendly brake materials and established international distributor networks. | International OEMs and aftermarket wholesalers in North America, Latin America, Europe, and emerging markets (B2B). | Premium copper-free brake pads for export markets. | 147 | 41 | Exports based on global OEM approvals and aftermarket partnerships. | Contract and order-based export sales with volume incentives. | Market acceptance of new copper-free brake pads, supply chain diversification, and broader geographic reach. | |
