| Wine Production & Sales | Manufacture and sale of premium and economy category wines and imported spirits across India and exports. | Strong brand equity, wide vineyard control, exclusive imports, pan-India distribution, and R&D-driven innovation. | B2C consumers, retail chains, bars, restaurants, corporate clients across India and international markets. | Elite and premium wines, notably The Source and RASA ranges. | 546 | 88 | Revenue from wine and spirit sales to retailers, distributors, and direct consumers. | Direct sales plus distributor agreements; premium pricing on elite brands; competitive pricing on economy segments. | Increasing wine adoption, premium product launches, pan-India expansion and rising exports. | Sula Shiraz Cabernet, The Source Chardonnay, RASA Range, Diaz Wine-in-a-Cane |
| Wine Tourism & Hospitality | Luxury vineyard resorts, wine tasting rooms, gourmet dining, and wine festivals. | Unique experiential offering, iconic festival, high visitor footfall driving direct sales and brand loyalty. | Wine enthusiasts, tourists, event attendees, and corporate clients. | Luxury resort accommodations and signature events like SulaFest. | 60 | 10 | Revenue from resort stays, tours, tastings, dining, and event hosting including SulaFest. | Room charges, tasting fees, event tickets, and food & beverage sales. | Growing domestic tourism, experiential wine consumption, and successful wine festivals. | The Source Resort, Beyond Resort, The Haven Resort, Domaine Sula Winery |
