| Value Fashion Retail | Apparel for men, women, kids; general merchandise including home furnishings and lifestyle products. | Strong regional brand presence with cluster model, private label control, integrated supply chain, and advanced warehousing. | Primarily B2C; serving middle-income consumers in Tier 2-4 cities across Eastern, Northeastern India. | Private label apparel and exclusive merchandise lines. | 134371 | 100 | Retail sales through physical stores and growing e-commerce via subsidiary Konnect Style Retail Pvt Ltd. | Competitive value pricing targeting affordability and volume; private label focus for margin enhancement. | Store expansion, increased private label share, operational efficiency, enhanced store experience and digital tools. | Style Baazar, Express Baazar, Square Up |
