| Content Production | End-to-end TV show production for soap operas and dramas including development, shooting, post-production. | Strong channel relationships, experienced creative team, and integrated production capabilities. | Television broadcasters (B2B) and audiences via content consumption (B2C). | Long-running serials and prime time shows offer higher profitability. | 104 | 100 | Revenue from production contracts with broadcasters, licensing fees and royalties. | Project-based contracts, licensing agreements with structured milestone payments. | Rising demand for original TV content and expanded broadcast partnerships. | Pyaar Ka Pehla Adhyaya, Pukaar - Dil Se Dil Tak, Suman Indori |
