What we do Studds Accessories Limited designs, manufactures, and sells two-wheeler helmets and accessories through robust domestic and international distribution networks. |
Founded in 1,983 |
Market share India's largest two-wheeler helmet manufacturer with 27.3% volume and 25.5% value market share in FY24 domestically; exports to 70+ countries. |
Problem solved Provides safety and protection to two-wheeler riders through innovative, quality helmets and accessories. |
Top clients or who we serve Two-wheeler riders, OEMs, distributors, institutional customers like Central Police Canteens; B2C and B2B segments. |
Key management Madhu Bhushan Khurana (Chairman & MD, aeronautical engineer), Sidhartha Bhushan Khurana (MD), Shilpa Arora (Whole-time Director). |
Our journey and innovations Founded 1983, launched premium SMK brand in 2016, expanded manufacturing and R&D capabilities; acquired Bikerz US Inc. in 2024. |
Where we operate Manufacturing in India; sales across India and exports to Americas, Europe, Asia-Pacific and others, involving 70+ countries. |
Top products or what we offer Two-wheeler helmets across full-face, open-face, modular, off-road types; accessories including gloves, luggage, rain suits. |
Top brands Studds (mid/mass market helmet brand), SMK (premium helmet brand); both key revenue drivers with pan-India and global reach. |
Raw materials needed EPS liners, plastics, coatings, textiles, metals for helmet shells and accessories. |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue mainly recurring through continuous helmet sales; some cyclical elements in replacement and fashion trends. |
Our industry position Market leader in India in two-wheeler helmets by volume and revenue; global presence enhances competitive positioning. |
Financial highlights FY25 revenue Rs. 582.6 Cr, PAT Rs. 69.6 Cr; 10% revenue growth and 21.5% PBT growth from previous year. |
Geographical revenue split FY25: ~84% India, ~16% exports across Americas, Europe, Asia, and others. |
Order book - |
Whats driving growth Rising two-wheeler demand, regulatory safety standards, consumer safety awareness, premiumisation, export expansion. |
Our future plans Capacity expansion with new manufacturing unit launching Q2 FY27, new WOS in Spain, extended global market reach. |
Our green promise Focus on environmental sustainability in manufacturing; ISO 14001 and ISO 45001 certifications. |
Our people and values Strong culture of safety, training, and employee well-being; diverse and skilled workforce. |
Key challenges ahead Raw material price volatility, execution delays due to regulatory restrictions, intense market competition. |
Interesting facts World's largest two-wheeler helmet player by volume in 2024; diversified portfolio with 19,000+ SKUs. |
Risks and strategy Mitigating supply chain risks through vertical integration, expanding premium segment, leveraging export markets. |
