| Cement | Manufacturing and sale of Ordinary Portland Cement, Portland Pozzolana Cement, and premium specialty cements. | Strong regional market presence, access to high-quality raw materials, integrated plants, and extensive dealer network. | B2B and B2C focusing on construction companies, infrastructure projects, government departments, and retail customers. | Premium blended cements, specialty products like Weather Shield and Dhalai Master. | 298778 | 99 | Direct sales through dealer and retailer network; institutional contracts with public and private sectors. | Market-linked pricing with direct sales and volume contracts; premium product pricing for specialty cements. | Infrastructure development, government housing schemes, geographic expansion, and product innovation towards green cement. | Star Cement, Star Weather Shield, Star Dhalai Master, Star Anti-Rust Cement |
| Power | Generation of captive power through thermal power plant and waste heat recovery systems for internal consumption and surplus sale. | Cost leadership through captive power plants and energy optimization lowering production costs. | Internal cement manufacturing units primarily; some external power consumers. | Waste heat recovery units and efficient power generation. | 1500 | 1 | Power sales to captive units and external power sales; cost savings from waste heat recovery. | Cost-plus and captive consumption with occasional external power sales. | Expansion of captive power capacity, waste heat recovery projects, and focus on renewable sourcing. | |
