| Luxury Furniture and Home Solutions | Manufacturing and retailing sofas, armchairs, kitchen cabinets, beds, mattresses, pillows, and home accessories. | Strong brand equity, exclusive retail formats, BIS certification, and Pan-India distribution giving competitive advantage. | Mainly B2C targeting premium and luxury home buyers nationwide, including mass premium segments. | Luxury furniture segment with superior design and craftsmanship commands higher margins. | 426 | 100 | Revenue generated through product sales via company-owned and franchise-operated retail stores across India. | Direct sales with retail pricing strategies aligned to luxury and super-premium market segments. | Store network expansion, rising consumer preference for premium furniture, regulatory compliance advantages, and new product launches. | Stanley Level Next, Stanley Boutique, Sofas & More by Stanley |
