| Consumer Electronics Distribution | Distribution of smartphones, LED TVs, mobile accessories, computer parts | Strong brand partnerships, direct retailer access, regional leadership in Kerala | B2B primarily targeting large format retail stores, retailers, and wholesalers | Smartphone distribution and branded accessories | 520 | 100 | Earnings from product sales to retailers and wholesalers on trade margins | Direct sales with negotiated trade margins and volume discounts | Brand expansion, new market entries, increased smartphone demand | Xiaomi, OPPO, Micromax, TECNO, Vivo, Huawei |
