| Drinkware Manufacturing and Distribution | Standard stainless steel bottles, novelty tumblers, feeding bottles, gym shakers | Product diversification, strong design orientation, early mover in premium stainless-steel drinkware | B2C retail consumers and B2B institutional clients across India | Premium and novelty drinkware segments like Zanzee bottles and gym shakers | 123 | 100 | Sales of manufacturing products to retail and institutional customers | Direct sales with product tiering based on design and specialization | Health consciousness, sustainability trends, acquisition-driven portfolio expansion | Zanzee bottles, printed range bottles, gym shakers |
