| Ceramic Tiles | Ceramic wall and floor tiles, polished and glazed vitrified tiles in various formats and designs. | Strong brand recognition, wide distribution, technology collaborations, extensive production capacity, innovation. | B2B and B2C; real estate developers, retail customers, contractors, architects. | Premium vitrified and large-format tiles; products with patented technologies. | 2130 | 80 | Direct sales through retail, dealers, showrooms, and institutional clients including builders and architects. | Market-driven pricing with channel and volume discounts; margin improvement via premium products. | Government housing schemes, urbanization, design innovation, brand campaigns, expanding retail outlets. | Somany Max Coverstone, Duragres Tesoro, Glosstra Plus |
| Sanitaryware and Bath Fittings | Sanitaryware products including toilets, sinks; bath fittings such as faucets, showers, and bath accessories. | Strong product differentiation, design focus, expanding manufacturing capacity through subsidiaries. | B2B/B2C; retail customers, architects, bathware dealers, real estate developers. | Luxury and smart bath fittings and sanitary products. | 400 | 15 | Product sales through retail stores, dealers and direct customers; some installations and aftersales services. | Branded product pricing stratified by premium and mid-segment offerings. | Increasing urban housing, premiumization, new launches, and brand engagement activities. | French Collection, Smart Sense Luxury Toilets |
| Others and Exports | Exports of tiles and allied products; trading of related construction chemicals and adhesives. | Established international networks, diversified export portfolio. | International customers, distributors; B2B focus in exports and ancillary products. | Value-added product exports and branded trading products. | 130 | 5 | Exports and trading sales revenue. | Contract and spot sales depending on export terms. | Global demand recovery, expansion of export markets, partnerships with distributors. | |
