| Geographical Sales - Gujarat | Designer Heritage and Traditional Jewellery collections sold primarily in Gujarat. | Unique cultural designs and robust presence in Gujarat's heritage jewellery market. | B2C - Retail customers focused on festive, bridal and designer jewellery. | Premium designer collections and bridal jewellery sets. | 196 | 74 | Retail sales through stores or distributors generating revenue from jewellery sales. | Direct sales with premium pricing based on craftsmanship and materials. | Strong local demand for heritage and bridal jewellery in Gujarat market. | |
| Geographical Sales - Rest of India | Same jewellery collections marketed across other states in India outside Gujarat. | Differentiated product offerings with cultural and spiritual storytelling elements. | B2C - Retail jewellery buyers nationwide seeking designer and festive jewellery. | Designer heritage pieces and bridal collections. | 67 | 26 | Retail sales generating incremental revenue from pan-Indian customer base. | Direct sales with focus on expanding geographic reach. | Expanding awareness and demand for culturally inspired designer jewellery across India. | |
