SMR Jewels Ltd (SMR) Share Price & Fundamentals

What we do

SMR Jewels Ltd specializes in Designer Heritage Jewellery blending India's cultural traditions with modern aesthetics across multiple traditional and nature-inspired collections.

Founded in

2,018

Market share

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Problem solved

Providing uniquely crafted heritage and traditional jewellery with cultural and spiritual storytelling, meeting evolving customer tastes.

Top clients or who we serve

Primarily retail customers seeking heritage, bridal, and festive jewellery with deep cultural significance, catering to a broad Indian market.

Key management

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Our journey and innovations

Incorporated in 2018, transitioned to public company in 2024, with innovative theme and nature-inspired jewellery collections.

Where we operate

Focus on Gujarat and Rest of India markets, with total revenue of INR 263.25 Cr ending March 2025.

Top products or what we offer

Designer Heritage Jewellery, Traditional Jadtar, Meenakari, Polki, Bridal & Festive collections, and Nature-Inspired Jewelry.

Top brands

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Raw materials needed

Gold, uncut natural diamonds, enamel for Meenakari work, and other precious materials typical to heritage jewellery.

Raw materials supplier

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Recurring vs cyclical contribution

Revenue generally cyclical, driven by festive and wedding seasons.

Our industry position

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Financial highlights

For year ending March 2025: Revenue INR 263.25 Cr, Net Profit INR 10.41 Cr.

Geographical revenue split

Approximately 74% revenue from Gujarat and 26% from Rest of India.

Order book

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Whats driving growth

Rising consumer preference for culturally rich designer jewellery and expanding market presence in Gujarat and India overall.

Our future plans

IPO planned with fresh issuance and offer for sale to fund growth and market expansion.

Our green promise

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Our people and values

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Key challenges ahead

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Interesting facts

Blends cultural mythology and natural themes in jewellery designs, appealing to heritage-conscious customers.

Risks and strategy

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