| Manufacturing & Trading in Cement | Production and sale of 43 and 53 grade OPC cement for infrastructure, residential, and industrial use. | Strategic location near raw material sources, low-cost green energy, established regional brand presence. | B2B and B2C including dealers, builders, infrastructure projects mainly in Karnataka and neighboring states. | Premium brand Keshav Cement and infrastructural project supplies. | 94 | 77 | Direct sales to distributors, builders, and projects within regional markets. | Competitive pricing with focus on volume growth and regional dominance. | Capacity expansion, housing and infrastructure growth, cost efficiencies from solar power use. | Keshav Cement, Jyoti Gold, Jyoti Power |
| Dealers of Petrol and Diesel (TPD) | Trading of petroleum products including petrol and diesel fuels. | Established dealer relationships in local markets. | B2B and local consumers in relevant regions. | | 10 | 8 | Sales revenue from fuel trading primarily within its regional network. | Direct sales with market-linked pricing. | Regional transport fuel demand and logistics. | |
| Solar Energy Generation and Sale | Generation of solar power with captive use and sale of excess energy to grid. | First mover advantage as 100% solar powered cement company; significant cost savings and environmental credentials. | B2B buyers including grid and commercial consumers. | Sale of surplus solar power to external customers. | 18 | 15 | Sale of generated solar power including captive consumption savings and external sales revenues. | Contracted sale and market-based tariff models. | Government incentives, cost reduction in energy, increasing solar capacity from 25MW to 40MW. | |
