| Wood Coatings | Premium PU, NC, melamine wood coatings, lacquers, sealers, thinners | Exclusive license for Sirca brand, technical R&D collaborations, strong OEM relationships | B2B furniture OEMs and B2C retail customers | Premium PU coatings and specialty finishes | 262 | 70 | Product sales to OEMs, retailers, and industry clients | Direct sales, volume-based pricing | Rising demand for premium wood finishes and Make-in-India production | Sirca, Unico, Wembley |
| Decorative & Wall Coatings | Wall textures, emulsions, enamels, primers, decorative paints | Strong brand portfolio, integrated manufacturing, growing nationwide retail network | Retail consumers, contractors, interior designers (B2C and B2B) | Luxury wall textures and acrylic specialty finishes | 112 | 30 | Retail and dealer sales, distributor partnerships | Retail pricing, distributor margins | Acquisition of Wembley Group, launch of eco-friendly products, premium segment expansion | OIKOS, Welcome, Wembley |
