| Sewing machines and related accessories | Household, professional, industrial sewing and embroidery machines and accessories. | Strong brand heritage, exclusive technology, extensive pan-India dealer and service network. | B2C consumers, fashion designers, textile industries. | High-end and computerized sewing machines and embroidery products. | 319 | 74 | Sales through retail and trade channels including exclusive brand stores and distributors. | Direct sales with tiered pricing for product ranges. | Demand for premium and computerized sewing machines, expansion in industrial segment, dealer network growth. | Singer, Merritt, Husqvarna Viking, PFAFF |
| Domestic appliances | Fans like CloudX, cooling devices, refrigerators, washing machines, kitchen appliances. | Growing brand recognition, niche innovative appliance products, efficient sales channels. | B2C household consumers. | Innovative products like CloudX fan. | 112 | 26 | Product sales across retail and e-commerce channels. | Direct sales focused on selected high-margin categories. | Innovation in appliances, focus on premium, user-friendly products, streamlining product portfolio. | Singer |
