What we do Singer India Ltd manufactures and trades sewing machines and household appliances, with a rich legacy dating back to the 19th century. |
Founded in 1,977 |
Market share Leader in sewing machines with significant presence in home appliances. |
Problem solved Provides reliable sewing and home appliance solutions for households and industries, enhancing productivity and convenience. |
Top clients or who we serve B2C consumers across India through retail and dealer network; industrial users for sewing machines. |
Key management Rakesh Khanna (Vice Chairman & Managing Director) |
Our journey and innovations Started with sewing machines in 19th century, expanded into home appliances in 1984, launched advanced computerized models and innovative cooling fan technology recently. |
Where we operate Pan-India with manufacturing in Jammu and extensive retail and service network. |
Top products or what we offer Sewing machines (household, industrial, embroidery), domestic appliances including fans, refrigerators, washing machines. |
Top brands Singer (sewing machines and appliances), Merritt (sewing machines) |
Raw materials needed Components for sewing machines and electrical home appliances materials. |
Raw materials supplier Not specified; partnerships with Singer, The Netherlands and reputed suppliers. |
Recurring vs cyclical contribution Revenue mainly from product sales; some recurring via after-sales service. |
Our industry position Strong brand legacy and market leadership in sewing machines; growing appliances segment. |
Financial highlights FY25 revenue Rs. 432 Cr, PAT Rs. 7.4 Cr, 1.5% revenue growth, 64% PAT growth YoY. |
Geographical revenue split Revenue primarily from Indian market; extensive pan-India presence. |
Order book - |
Whats driving growth Product innovation, channel expansion, premiumization of products, cost optimization, and increasing brand visibility. |
Our future plans Expand home appliance offerings, enhance e-commerce, launch new product ranges, strengthen service infrastructure. |
Our green promise - |
Our people and values Great Place to Work certified; commitment to employee development and inclusive culture. |
Key challenges ahead Competitive market pressures, managing commodity price volatility, and evolving consumer preferences. |
Interesting facts Operates 21 exclusive brand stores and 6300+ dealerships; has trained over 40,000 sewing professionals nationwide. |
Risks and strategy Focus on product mix optimization, risk mitigation via diversified channels, continuous innovation. |
