What we do Simca Advertising Ltd specializes in outdoor advertising with over 100 high-traffic media assets across Mumbai, serving diverse sectors with media planning and campaign execution services. |
Founded in 2,022 |
Market share Established notable presence in Mumbai's outdoor advertising market with a diversified client base sustaining demand. |
Problem solved Provides strategic outdoor media solutions helping clients increase brand visibility and effectively reach target audiences. |
Top clients or who we serve Advertising agencies, entertainment, real estate, fashion, insurance, and government sectors; B2B client focus. |
Key management - |
Our journey and innovations Originating from a 1970 proprietorship evolved to a corporate structure in 2022 enhancing operational scale and market reach. |
Where we operate Primarily Mumbai metropolitan region, India. |
Top products or what we offer Static hoardings, gantries, digital LED displays, bus panels, shelters, kiosks, and vinyl signage. |
Top brands - |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue mostly from cyclical advertising contracts with consistent demand due to sector diversity. |
Our industry position Established player in Mumbai's outdoor advertising with diversified assets and client portfolio. |
Financial highlights FY2023 revenue was Rs 74.94 crore with a net profit of Rs 9.98 crore demonstrating profitability soon after incorporation. |
Geographical revenue split Revenue primarily from Mumbai region. |
Order book - |
Whats driving growth Urban advertising demand, diversified client base, expansion of digital outdoor media assets. |
Our future plans Expanding media assets and adopting new advertising technologies to broaden market presence. |
Our green promise - |
Our people and values Leadership continuity with founder's family; supportive work culture fostering operational excellence. |
Key challenges ahead Competition in OOH space and regulatory environment for outdoor advertising spaces. |
Interesting facts Company evolved from a proprietorship firm established in 1970, formalizing as a public limited company in 2022. |
Risks and strategy Mitigates business and compliance risks via robust internal audits and governance for sustained growth. |
