| Transit Advertising | Advertising on public transit infrastructure across major cities with long-term government contracts. | Exclusive govt contracts, largest operator with extensive transit assets, compliance-driven, and operational expertise. | B2B clients including government bodies, large enterprises, media agencies, and direct brand advertisers. | Digital transit assets and long-term exclusive contracts deliver highest margins. | 249 | 55 | Revenue from leasing ad spaces under public-private partnerships with escalations; mostly recurring and stable. | Contractual fixed fee with escalations, competitive e-bidding for contracts, long-term leases (5-20 years). | Expansion of metro, airports, and electric bus fleet; increasing transit infrastructure and urban growth. | Metro stations, Bus shelters, Airports, Bus Panels, Smart Mobile Vans |
| Digital Advertising (DOOH) | Programmatic, cloud-based digital out-of-home advertising with AI-powered media planning and real-time analytics. | Proprietary AI technology, first mover in India’s DOOH, strong city-wide footprint in 25+ cities. | B2B direct advertisers and media agencies across sectors seeking targeted digital campaigns. | Programmatic digital displays and data analytics-powered offerings. | 86 | 19 | Revenue from digital ad displays, programmatic sales, multi-client model allowing dynamic pricing and data-driven campaigns. | Dynamic, usage-based and campaign-duration pricing models with programmatic capabilities. | Rapid DOOH adoption, urbanization, tech integration, and growing preference for interactive advertising. | Captura platform, Digital billboards, Programmatic DOOH screens |
| Conventional Advertising | Traditional outdoor advertising formats with selective presence in high-quality government and private locations. | Long-term contracts, strong renewal history, complementing digital growth and providing cash flow stability. | B2B advertisers preferring traditional static media, including government and corporate clients. | Prime-location static billboards in metro cities. | 118 | 26 | Stable rental income from static ad spaces; long-term leases with government and private landowners. | Rental and fixed contract-based; recurring revenues with stable cash flows. | Steady demand for traditional ad formats while integrating with data insights and evolving pricing. | Static billboards, Backlit panels, Traditional OOH formats |
