What we do Signpost India Limited is a leading Out of Home (OOH) media and programmatic digital OOH advertising company in India, operating transit, digital, and conventional media assets. |
Founded in 2,008 |
Market share Among the top three OOH companies in India, operating 12,500+ assets across 25+ cities with significant transit and digital presence. |
Problem solved Enables advertisers to engage urban and rural audiences effectively through data-driven, innovative outdoor media solutions enhancing brand visibility and consumer engagement. |
Top clients or who we serve Clients across industries including FMCG, BFSI, Real Estate, Telecom, Government ministries; serves B2B with direct clients and partnerships with media agencies. |
Key management Mr. Shripad Ashtekar (Managing Director, Founder), Mr. Girish Kulkarni (Non-Executive Chairman), Mr. Dipankar Chatterjee (Executive Director), Mr. Rajesh Awasthi (Executive Director). |
Our journey and innovations Founded in 2008, pioneered India’s DOOH, merged with Pressman Advertising in 2023, launched digital bus shelters, and owns India’s largest transit portfolio. |
Where we operate Operates in 25+ Indian cities including Mumbai, Delhi, Bengaluru, Chennai, Pune, Nagpur, Kolkata, Hyderabad, and others. |
Top products or what we offer Services include transit advertising (bus shelters, metros, airports), digital OOH, conventional billboards, and innovative public mobility advertising solutions. |
Top brands Captura AI-powered media planning platform; Largest transit and DOOH asset operator; India’s first Digital Bus Shelter at Mumbai’s Worli and other iconic digital assets. |
Raw materials needed - |
Raw materials supplier - |
Recurring vs cyclical contribution Revenue is largely recurring and long-term through contracts with government bodies and private land leases, providing steady cash flows. |
Our industry position Leader in India’s OOH and DOOH market, strong presence in transit advertising and digital transformation, ranked among top 3 nationally. |
Financial highlights FY25 revenue Rs 453 Cr with 17% growth; PAT Rs 33.9 Cr; Q3FY26 revenues grew 27% YoY to Rs 142 Cr; EBITDA margin ~26.6% in Q3FY26. |
Geographical revenue split Revenue primarily from western region (60%), followed by south (24%) and north/east regions. |
Order book - |
Whats driving growth Rapid urbanization, transit infrastructure expansion, digital ad adoption, proprietary AI analytics, premium asset acquisitions, and programmatic DOOH growth. |
Our future plans Focus on expanding digital assets, programmatic advertising capabilities, new urban markets, and sustainable infrastructure investments. |
Our green promise Commitment to net zero by 2030, 95% LED media, sustainable fleet adoption, and eco-friendly urban solutions. |
Our people and values Approximately 500 employees; emphasis on diversity, inclusion, transparency, ethics, and employee development. |
Key challenges ahead Scaling operations sustainably, navigating regulatory compliances, competitive pressures, and technology integration challenges. |
Interesting facts First Indian DOOH company listed on NSE and BSE; operates world’s largest digital bus queue shelter; owns 73.3 million sq.ft. ad space. |
Risks and strategy Mitigates risks via long-term contracts, diversified asset base, technological upgrades, and strong governance to sustain growth. |
